Because your generation is majorly plugged in to the planet. This collection is made to help save water, reduce waste. Wear it as you make the world a better place. Made with 99% organically grown cotton. Organic cotton is better for people and the environment because its grown without the use of harmful synthetic pesticides and fertilisers. Low stretch denim jeans. Button closure zip fly. Classic 5-pocket styling. Assorted washes. Better denim. Better planet. This pair of denim is part of our water-saving Washwell Programme. Compared to conventional wash methods Washwell has saved millions of litres of water since 2016. Light Wash Blue Organic Cotton 90's Loose Jeans